Position inside the Company/Club

Director of Technology and Innovation

Speaker Biography

Mounir Zok is the Director of Technology and Innovation for the U.S. Olympic Committee and plays an instrumental and strategic role in bringing emerging technologies to Team USA. He is responsible for championing, setting up and running high-performance technology programs that increase the medalling chances of Team USA athletes at the future Olympic and Paralympic Games; such programs usually lie at the sweet intersection of various emerging technologies, among which: wearable technology, smart textiles and fabric, Internet of Things (IoT), and artificial intelligence and cognitive computing. In this role, he leads and manages a group of internal and external individuals (technologists, engineers, data scientists, hardware/software developers, designers, business partners) as well as work very closely with the US Olympic Committee's leadership to ensure alignment with organization policies and strategies. Given the innovative topics that he deals with on a daily basis, Zok is a very strong advocate of Design Thinking and Lean Startup methodologies.

Prior to joining the USOC, Zok helped grow a couple of emerging technology startups in Italy into internationally renowned firms. Besides being a co-founder, he led the Product and Business Development teams and spearheaded the development of various applications that are currently being used at a number of organizations in Italy and around Europe.

Zok holds a PhD in Biomedical Engineering, speaks at major national and international conferences and meetings on Technology and Innovation, and is fluent in 4 languages. He currently lives with his wife and 2 children in the Silicon Valley, USA.

Presentation Title

Technology, Innovation and Superheroes


Technology is permeating every part of our lives and is introducing new paradigms in various business sectors. In sports, athletes and coaches are making better decisions than ever before in history thanks to quite advanced, yet simple to use, technological tools that are available to them. Wearable technology, smart fabrics, Internet of Things, virtual reality, and artificial intelligence are only a few emerging technology terms that everyone speaks about today, and the future's looking bright and promising. The rate of technological breakthroughs is beyond expectations and we are rapidly approaching the superhero stages.

We are confident that technology is going to play an ever more important role in determining which nations will dominate the future Games. Within this framework, the Technology & Innovation Group of the United States Olympic Committee is working strategically to place Team USA on the leading front of international competition and establish the US Olympic Committee as one of the leading sports organizations in the fields of technology and innovation.